Pioneering the Future of Restaurant Queues: Yelp's NoWait Kiosks

I led the charge on Yelp's NoWait Kiosks, which turned out to be a game-changer for busy spots like Marufuku Ramen and Tony's Pizza. The kiosks let hungry customers hop on the waitlist right from home - no more standing around wondering when they'd get a table. Hosts could stop playing the "how much longer?" guessing game and focus on actually taking care of people. Restaurants loved it because they filled more seats, customers were happier, and everyone made more money. Win-win-win. (EATER SF)

Helping SMBs save money on Instagram Web

We're building something cool with Instagram Web for businesses and creators. Those millions of small businesses using our Boost ads to connect with customers? They just got hit with Apple's new 30% fee when boosting through iOS apps.

Not ideal, especially for small businesses watching their budgets.

So we came up with a simple solution. Now businesses can just hop onto Facebook.com or Instagram.com from any computer or mobile browser to boost their content. They get all the same features and performance, but without that extra Apple tax eating into their marketing dollars.

It's our way of giving businesses an easy workaround while we navigate these platform changes together. Same great results, more money staying in their pockets. (Meta blog)

Social shopping on IG/FB

At Instagram, I scaled "Drops" - our hub for limited-edition product releases that lets users discover, get reminders, and buy exclusive items seamlessly through Instagram Checkout. This simplified shopping flow became a win for both consumers and brands. (TECHCRUNCH)

I also co-led Live Shopping at Facebook, partnering with Abercrombie, Bobbi Brown, and Sephora to transform retail through interactive livestreams. This feature let shoppers engage directly with new beauty and fashion products, changing how people discover and buy online. (TECHCRUNCH)

Simplifying Content Management: Instagram's Content Scheduling

Instagram creators and businesses told us creating content on the fly was stressing them out. So I built a solution that lets them plan and schedule posts right within Instagram instead of juggling third-party apps. Now they can map out their content strategy and schedule everything in one place, making their lives a whole lot easier. (TECHCRUNCH)