Hi I’m Soundarya. I build cool products that people actually use

Starting with a computer science background from India and Carnegie Mellon, I discovered my true passion wasn't just building technology, but creating products that solve real problems.

Early in my career at eBay, I fell in love with using data to understand why users behave the way they do and how small design changes could dramatically impact engagement.

That's when it clicked – great products need more than just solid engineering. They require deep user empathy, business strategy, and cross-functional leadership.

So I took on bigger challenges: transforming StyleSeat's business model, building Yelp's restaurant platform by spending time in actual restaurants understanding their operations, and eventually leading Instagram's advertising platform for SMBs and Live Shopping initiative at Meta.

Today, I'm all about finding that sweet spot where user needs and business goals align. I love tackling complex problems in uncertain environments and building products that drive meaningful growth. When I'm not thinking about product, you'll find me hiking the woods, cooking a fun meal, working out, or trying to figure out who I am.