product management leader and passionate advocate for women in tech.

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I'm Soundarya Chandar, an expert in using technology to help businesses thrive, with a focus on marketplaces and industries like commerce, beauty, and restaurants.

Currently leading growth initiatives at Meta Inc for Instagram's small and medium businesses, I'm also passionate about empowering women in tech through mentorship and advocacy.

WRITING

Explore my writing, where I share valuable insights on product management, women in tech, and industry trends.

BUILDING

Throughout my career in product management, I've had the privilege of spearheading innovative projects across major platforms such as Yelp, Instagram, and Facebook.

Each product I've built was designed to address a specific user need and push the boundaries of what's possible in their respective sectors

Join me in my reading and learning journey (WORK IN PROGRESS)

customer empathy

✴︎

creativity

✴︎

data-driven

*

my product values

customer empathy ✴︎ creativity ✴︎ data-driven * my product values

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my speaking engagements

Discover my impactful speaking engagements, where I discuss product management, women in tech, and industry insights.

Core Competencies

Product strategy & vision

Growth & monetization
0->1, 1->N growth, PLG
Market analysis, GTM plans

Business Impact

Revenue growth
Marketplace, B2B2C products, SaaS

Technical Leadership

Data-driven decision making
Experimentation
Cross-functional leadership

Stakeholder management

Executive Comms
Mentor product teams
Strategic partnership with customers